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EdadVARIOS

EditorialPUBLICAFFAIRS

Clasificación0

Encuadernación288

ISBN9781541700970

TemáticaMERCADEO Y PUBLICIDAD

SalaSALA INTERES GENERAL

SubtítulosTHE POWER BEHIND WHAT WE BUY WHAT WE DO AND WHO WE WANT TO B

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Descripción del libroRÚSTICA

ResumenIn For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective built on a century’s worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world.

Año de publicación2024

AutorCOLLINS, MARCUS

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Referencia: 9781541700970-2702

FOR THE CULTURE

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