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EdadVARIOS
EditorialAVID READER PRESS
Encuadernación223
ISBN9781668091333
TemáticaADMINISTRACION DE EMPRESAS
SalaSALA UNIVERSITARIA
SubtítulosHOW TO MAKE WHAT PEOPLE WANT
Contenido
Descripción del libroRÚSTICA
ResumenEvery big project?whether it?s creating new technology, developing a fresh line of sneakers, or opening a neighborhood café?requires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you?re making? Does your solution click with customers?
Jake Knapp and John Zeratsky?two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together?have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world?s most successful startups. Click introduces the Foundation Sprint?a proven system for starting projects the right way, to make better decisions and move quickly toward a solution.
Inside are ten important lessons, a step-by-step playbook for the Foundation Sprint, and memorable stories from Nike, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book, Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start projects. For anyone who has ever had a good idea but didn?t know how to start, this book is for you.
Año de publicación2025
Nota biográficaJake Knapp is a designer, investor, and New York Times bestselling author. His books Sprint, Make Time, and Click are available in over 20 languages worldwide.
Jake has helped over 300 startups bring new products to market, including teams at One Medical, Uber, and Slack. Before co-founding the venture firm Character Capital, he was a leader at Google, where he helped build Gmail and co-founded Google Meet. He lives on Orcas Island in Washington State.
John Zeratsky is the bestselling author of Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days and Make Time: How to Focus on What Matters Every Day.
John’s writing has been published by The Wall Street Journal, TIME, Harvard Business Review, Wired, Fast Company, and many other publications. He has appeared on stage nearly 200 times, including at Netflix, IDEO, McKinsey, the Code Conference, and The London School of Economics.
For nearly 15 years, John was a designer for technology companies. At Google Ventures (GV), he helped develop the design sprint process and worked with close to 200 startups, including Uber, Slack, 23andMe, Flatiron Health, Blue Bottle Coffee, and Nest. He was also GV’s in-house copywriter, editor, and content strategist; he created and edited the GV Library, which has reached millions of readers since 2012. Previously, John was a designer? at YouTube and Google, and an early employee at FeedBurner, which Google acquired in 2007.
John studied journalism at the University of Wisconsin and graduated with a Bachelor of Science degree from the UW School of Human Ecology, where he’s now an advisor to the Dean and faculty.
Originally from small-town Wisconsin, John and his wife Michelle have lived in Chicago and San Francisco. They spent 18 months traveling in Central America aboard their sailboat Pineapple before moving to Milwaukee in 2019.
AutorKNAPP, JAKE Y ZERATSKY, JOHN
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Referencia: 9781668091333-2702
CLICK
Vendido por: Libreria Lerner
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